“We choose to define ourselves” [ad line]
Healthism is a holistic ideology, which focuses on an individual’s responsibility for his/her health based on informed choice (MacDonald, 1998). Health promotion is deeply embedded in this ideology. Healthism is the culmination of individualistic and consumerist thought, making one’s own body as the sole focus of values and decisions. Health, as a narrowly defined medical standard, and beauty, as expressed in outward physical appearance, become the most important indicators of personal well-being. In combination with these individualistic thinking patterns, the physical environment is being seen as a constant threat to human health and well-being. Society and cultural expression become almost irrelevant in the context of health.

Healthism is an expression of extreme privilege. It makes us believe that we can be creators of our own fate and destiny. Continue reading “Healthism – a war on wholeness”